What is Markus Hietanen channel about? MISSION:
– Becoming independent and wealthy over time by growing your own brand and online business.
– Subset: Mindset, Skills, Character
– Young, mostly male audience 24-34, who want to do the same. US, UK, Europe, Australia, Mexico, India, etc.
What are they most afraid of?
– Getting out from the safe path and finding their own way. Fear of failure.
What do they want?
– Grow and build their business
– Well-being; Mental health, Relationships, Money
How my content helps them?
You become the guide, the teacher, the leader
Four methods for creating content:
1. ASQ – Answer Specific Questions
– Tutorials, Case Studies, Personal experience.
2. Strategic Trending Content
– Use Google Trends and vidIQ as research tools to find trending content that fits your channel
3. Daily thought: VLOG + Inspired Ideas; struggles, motivation and mindset
4. Podcast; Interviews
– Make a video every day, when you can. +1 podcast per week.
– Always start with a promise and tell a story, leading to the reward
– 3-second insert depending on the topic
Entrepreneurs solve problems for profit.
– Build a real company that offers products and services for clients
– Brand deals
– Affiliate marketing
– Information products; online courses, books
Create valuable content about the process of becoming independent and wealthy over time. Building a real company with a team.
Create ~3 videos per week, 2 of your own, and 1 40-minute podcast episode.
Interview people about their journey and business.
Aim to get 1 million subscribers in 5 years.
2021: 100 ▲