What is Game Marketing?

How video games are marketed?

Game marketing is the process of promoting and selling video games. It involves creating a strategy to reach the target audience, identifying the best channels to promote the game, and creating marketing materials such as trailers, posters, and social media posts. The goal of game marketing is to increase awareness of the game, generate interest in it, and ultimately drive sales.


There are many different tactics that can be used in game marketing, depending on the type of game, the target audience, and the budget. Some common tactics include:


  • Advertising: This can include traditional forms of advertising such as television commercials, print ads, and radio ads, as well as digital advertising on platforms like Google AdWords, Facebook, and YouTube.

  • Public relations: This involves working with journalists and influencers to get coverage for the game in the media. This can include press releases, interviews, and media events.

  • Social media marketing: This involves creating and promoting content on social media platforms such as Twitter, Facebook, and Instagram. This can include posts, memes, videos, and other types of content that will appeal to the target audience.

  • Content marketing: This involves creating and sharing valuable content related to the game, such as articles, videos, and podcasts. The goal of content marketing is to build an audience and establish the game as a thought leader in its category.

  • Influencer marketing: This involves partnering with influencers, who are people with a large following on social media or YouTube, to promote the game. Influencers can create sponsored content, such as video reviews or streams of the game, to reach their audience.



Holistic view for video game marketing

In addition to these tactics, game marketers also need to consider other factors such as pricing, packaging, and distribution. For example, the price of the game can affect its appeal to the target audience, and packaging can be used to differentiate the game from its competitors. Distribution is also important, as it determines how the game will be sold and where it will be available.


Effective game marketing requires a deep understanding of the target audience and what will appeal to them. It also requires a strong marketing strategy that identifies the most effective channels and tactics to reach that audience. Finally, it requires careful planning and execution to ensure that the marketing efforts are successful.


Are you a business looking to reach the lucrative gaming market? Our digital marketing expert can help you develop a customized strategy to effectively market your products or services to gamers. Contact us today for a consultation and take the first step towards tapping into this exciting audience!


Written by

Maru Hieta

Gamer Marketing Enthusiast

Started gaming by playing Pitfall in 1992 on a CGA monitor of a x286 PC.

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