Video Game Marketer

What a Video Game Marketer does?

A video game marketer is responsible for promoting and selling video games to consumers. This can involve a variety of tasks, including identifying target markets, creating marketing campaigns, and analyzing sales data to inform future marketing efforts.


Some of the specific duties of a video game marketer may include:


  1. Developing marketing strategies: This involves researching target markets and determining the best ways to reach and persuade those audiences to buy the game. This may involve analyzing data on consumer demographics, behaviors, and preferences, as well as studying the competitive landscape and identifying unique selling points for the game.

  2. Crafting marketing campaigns: Once a marketing strategy has been developed, the video game marketer will need to create and execute campaigns to promote the game. This may involve creating marketing materials such as trailers, ads, social media posts, and other types of content, as well as coordinating the distribution of those materials through channels such as television, the internet, and social media.

  3. Analyzing sales data: Video game marketers need to be data-driven and constantly analyze sales data to assess the effectiveness of their marketing campaigns and make adjustments as needed. This may involve tracking metrics such as unit sales, revenue, and customer acquisition costs, as well as monitoring trends in the gaming industry and consumer behavior.

  4. Collaborating with game developers: A video game marketer will often work closely with game developers to ensure that marketing efforts align with the goals and vision of the game. This may involve providing feedback on game features and content, as well as coordinating the development of marketing materials such as trailers and demos.

  5. Building relationships with partners: A video game marketer may also need to establish and maintain relationships with partners such as distributors, retailers, and other companies that can help promote and sell the game. This may involve negotiating contracts, coordinating joint marketing efforts, and working with partners to execute marketing campaigns.

  6. Managing budgets: Video game marketers are often responsible for managing marketing budgets, which may involve allocating resources to different campaigns and channels, tracking expenses, and ensuring that marketing efforts are cost-effective.

  7. Staying up to date on industry trends: To be effective in their role, video game marketers need to stay up to date on trends in the gaming industry, including new technologies, platforms, and consumer behaviors. This may involve reading industry publications, attending conferences and trade shows, and networking with other professionals in the field.


In addition to these core responsibilities, a video game marketer may also be involved in other tasks such as developing pricing strategies, coordinating the localization of marketing materials for different regions, and managing the public relations efforts for the game.


To be successful in this role, a video game marketer should have a strong understanding of the gaming industry and consumer trends, as well as excellent marketing and communication skills. They should also be able to work effectively as part of a team, and have strong analytical and problem-solving abilities.


Written by

Maru Hieta

Gamer Marketing Enthusiast

Started gaming by playing Pitfall in 1992 on a CGA monitor of a x286 PC.

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