With the global gaming industry generating yearly around $200 billion in revenue and growing about 12% (CAGR) per year, there is no denying the influence and power of the gaming community. However, marketing to this demographic requires a unique approach, as gamers are a savvy and discerning audience with specific interests and needs. In this article, we will delve into the world of gaming marketing, exploring the key strategies and tactics that can help your business or brand effectively reach and engage with gamers.
First and foremost, it is essential to understand the gaming audience. Gamers come in all shapes and sizes, and there is no one-size-fits-all approach to marketing to this diverse group. However, there are some common characteristics that many gamers share, including:
With these characteristics in mind, it is clear that marketing to gamers requires a targeted and personalized approach. Simply blanket advertising to this audience is unlikely to be effective, as gamers are accustomed to being inundated with ads and are quick to tune them out. Instead, your agency should aim to create marketing campaigns that are tailored to the specific interests and needs of the gaming community.
One effective way to reach gamers is through influencer marketing. Influencer marketing involves partnering with popular gaming personalities or streamers, who have a large and loyal following within the gaming community. By collaborating with these influencers, your agency can tap into their credibility and reach, and potentially gain access to a highly engaged audience.
However, it is important to choose influencers carefully, as the gaming community is highly discerning and can be quick to spot inauthentic partnerships. Make sure to select influencers who are genuinely passionate about gaming and aligned with your brand values, and be transparent about the nature of your collaboration. Authenticity is key when it comes to influencer marketing for gamers.
Another strategy to consider is content marketing. Gamers are always on the lookout for new and exciting gaming content, whether it be news, reviews, tutorials, or streams. By creating high-quality, relevant, and engaging content, your brand can attract a dedicated following within the gaming community.
There are many different types of content that can be effective in gaming marketing, including:
In addition to creating your own content, it can also be helpful to curate and share relevant content from other sources within the gaming community. This can help to establish your business as a hub for all things gaming, and can also help to build relationships with other industry players.
Gamer Marketing Enthusiast
Started gaming by playing Pitfall in 1992 on a CGA monitor of a x286 PC.
Curious about marketing to gamers? Let’s craft your message together to get better results.