A gaming marketing funnel is a series of steps that a potential customer goes through before making a purchase. Here is a detailed outline of a gaming marketing funnel that could sell like crazy:
Awareness: The first step in the marketing funnel is to raise awareness about the game. This can be done through various channels such as social media, online ads, influencer marketing, and content marketing. The goal is to get as many people as possible to become aware of the game and its features.
Interest: The next step is to generate interest in the game. This can be done through trailers, demos, and other interactive content that showcases the gameplay and features of the game. The goal is to get potential customers to take a deeper look at the game and start considering whether or not they want to buy it.
Evaluation: At this stage, potential customers are evaluating whether or not the game is worth their money. This is where you need to focus on highlighting the value of the game and its unique selling points. This can be done through reviews, testimonials, and other forms of social proof.
Decision: If a potential customer has made it this far, they are likely considering making a purchase. This is where you need to make it as easy as possible for them to buy the game. This can be done through streamlined checkout processes and special offers or discounts.
Retention: The final step in the marketing funnel is to retain the customer and turn them into a long-term player. This can be done through regular updates, in-game events, and other forms of customer engagement.
By following this marketing funnel, you can effectively guide potential customers through the sales process and increase the chances of making a sale.
Gamer Marketing Enthusiast
Started gaming by playing Pitfall in 1992 on a CGA monitor of a x286 PC.
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