Game market analysis

Gaming market analysis

The gaming market is a rapidly growing industry with a projected global revenue of over $200 billion by 2023. This growth is driven by a number of factors, including the increasing popularity of mobile gaming, the proliferation of digital distribution platforms, and the emergence of new gaming platforms such as virtual and augmented reality.


One major trend in the gaming market is the shift towards mobile gaming. With the widespread adoption of smartphones and tablets, mobile gaming has become an increasingly popular pastime, with many people playing games on their devices during their daily commutes or while they are on the go. This trend is particularly evident in developing countries, where mobile gaming is often the primary means of accessing games.


Another key trend in the gaming market is the growth of digital distribution platforms such as Steam, the App Store, and Google Play. These platforms have made it easier for developers to reach a global audience, and have also enabled the rise of independent game developers who are able to self-publish their games without the need for a traditional publisher.


New gaming platforms, such as virtual and augmented reality, are also expected to drive growth in the gaming market. Virtual reality technology has already begun to gain traction in the gaming industry, and it is expected that augmented reality will also become more widespread in the coming years.


Overall, the gaming market is a dynamic and rapidly growing industry with many opportunities for businesses to capitalize on. With the increasing popularity of mobile gaming, the proliferation of digital distribution platforms, and the emergence of new gaming platforms, the future looks bright for the gaming market.


Written by

Maru Hieta

Gamer Marketing Enthusiast

Started gaming by playing Pitfall in 1992 on a CGA monitor of a x286 PC.

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