Game Marketing Costs

Example break-down of Game Marketing Costs

There are many different costs associated with marketing a game. Some common costs include:

  1. Advertising: This can include things like social media ads, Google AdWords, and display ads on other websites.

  2. Public relations: This can include hiring a PR agency to get press coverage for your game, as well as attending industry events and sending out press releases.

  3. Content creation: This can include creating trailers, screenshots, and other promotional materials for your game.

  4. User acquisition: This refers to the cost of acquiring new players through advertising and other means.

  5. Community management: This can include hiring someone to manage your social media accounts and interact with players.


Here are a few examples of marketing costs for a hypothetical game:

  • $10,000 for a trailer produced by a professional video production company
  • $5,000 for a social media ad campaign targeting specific demographics
  • $15,000 for a PR agency to secure press coverage for the game’s launch
  • $20,000 for user acquisition efforts, including targeted ads on gaming websites
  • $5,000 for a community manager to interact with players and create social media content


Of course, these are just a few examples and the actual costs will depend on the specific needs of your game and your marketing goals.


Ways for indie studios to save money in marketing

There are a few strategies that indie game studios can use to save money on marketing while still getting the word out about their game:

  1. Utilize social media: Social media platforms like Twitter, Facebook, and Reddit are a great way to reach potential players for free. You can create a social media presence for your studio and post updates about your game, behind-the-scenes content, and more.

  2. Build a community: Engaging with your players and building a community around your game can be a powerful marketing tool. Consider hosting events, starting a Discord server, or creating a forum for players to discuss your game.

  3. Collaborate with streamers and content creators: Partnering with streamers and content creators who play and talk about your game can help to get the word out without requiring a big budget. You can reach out to streamers and content creators who you think would be interested in your game and offer them a review copy or other perks in exchange for coverage.

  4. Utilize free tools: There are many free tools available that can help with marketing, such as Hootsuite for social media scheduling, Canva for creating graphics, and Asana for project management.

  5. Be strategic with paid advertising: If you do decide to invest in paid advertising, be strategic about where you allocate your budget. Consider targeting specific demographics and focusing on channels that have proven to be effective for other indie games.

Written by

Maru Hieta

Gamer Marketing Enthusiast

Started gaming by playing Pitfall in 1992 on a CGA monitor of a x286 PC.

Take the next step

Curious about marketing to gamers? Let’s craft your message together to get better results.

Stop waiting. Get in touch today to start!

Send me a message using the form or connect via email or WhatsApp.