Game Marketing Campaign

Game marketing campaign simple guide

Welcome to SCRIIV guide for game marketing campaigns! In this brief guide, we will walk you through the simple steps to effectively promote your game and reach your target audience. 


From setting your marketing goals and identifying your target audience, to creating a marketing plan and analyzing the results of your campaign, we will provide the tools and strategies you need to succeed. Whether you are a small indie game developer or a large publisher, these principles apply to any game marketing campaign. So let’s get started!


  1. Set your goals: Before starting your campaign, it’s important to know what you want to achieve. Do you want to increase player acquisition, retention, or revenue? Having clear goals will help you focus your efforts and measure the success of your campaign.
  2. Identify your target audience: Who are the players most likely to enjoy your game? Research your market and create player personas to better understand your target audience. This will help you tailor your messaging and choose the right marketing channels.
  3. Create a marketing plan: Based on your goals and target audience, create a plan that outlines your marketing strategy, budget, and tactics. Your plan should include a mix of paid and organic efforts, such as social media advertising, influencer partnerships, content marketing, and public relations.
  4. Build a marketing team: Depending on the size of your campaign, you may need to assemble a team of marketing professionals to help execute your plan. This might include a marketing manager, a content creator, a social media specialist, and a public relations representative.
  5. Launch your campaign: With your marketing plan in place, it’s time to start executing your tactics. This might include creating social media ads, reaching out to influencers, publishing blog posts, or sending out press releases. Be sure to track the success of your efforts and make adjustments as needed.
  6. Analyze and optimize: After your campaign has run its course, analyze the results to see what worked and what didn’t. Use this information to optimize your future marketing efforts and improve the ROI of your campaigns.

How to market your game on Steam

Marketing a game on Steam can be a challenge, especially for indie developers who may not have a large budget for paid advertising. However, there are still several ways to effectively promote your game on Steam. Here are some tips:

  1. Utilize Steam’s tools: Steam provides a range of tools and resources for developers to help promote their games. This includes the Steam Store page, which allows you to showcase your game and its features, as well as the Steamworks Developer Portal, which offers tools for uploading and managing your game on the platform.

  2. Build a community: One of the most powerful ways to promote your game on Steam is by building a community of loyal fans. This can be done through social media, forums, and other online platforms where you can engage with players and provide updates about your game. Building a strong community can help generate buzz and create organic growth for your game.

  3. Partner with influencers: Influencer marketing can be a powerful way to reach a large audience on Steam. By partnering with popular streamers, content creators, and other influencers, you can tap into their audiences and expose your game to a new audience. Just be sure to do your research and choose influencers who are a good fit for your game and your target audience.

  4. Run promotions and discounts: Offering promotions and discounts can be a great way to get players to try your game and potentially recommend it to their friends. Steam offers a range of options for running promotions, including discounts, bundles, and free weekends. Just be sure to carefully consider your pricing strategy and the timing of your promotions to maximize their impact.

  5. Utilize Steam’s community features: Steam provides a range of community features that can be used to promote your game. This includes forums, user reviews, and user-generated content, all of which can help generate buzz and increase visibility for your game. By actively participating in the Steam community and encouraging players to leave reviews and share their experiences with your game, you can help drive organic growth.

By following these tips and leveraging the tools and resources available on Steam, you can effectively promote your game and reach a wide audience on the platform. Good luck!

Written by

Maru Hieta

Gamer Marketing Enthusiast

Started gaming by playing Pitfall in 1992 on a CGA monitor of a x286 PC.

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