Game Marketing Books

List of recommendations

Here are five recommended game marketing books, with short summaries of each:

  1. Game Marketing and PR: The Essential Guide” by Tim Ponting: This book provides an in-depth look at the principles of game marketing and PR, covering topics such as market research, planning and strategy, advertising, and public relations. It also includes case studies and practical tips for successful game marketing.

  2. The Art of Game Design: A Book of Lenses” by Jesse Schell: This book takes a holistic approach to game design, presenting a series of “lenses” through which to view the design process. It covers a wide range of topics, including mechanics, theme, and story, and is suitable for both beginners and experienced game designers.

  3. The Game Localization Handbook” by Heather Maxwell Chandler and Kiara Valluzzi: This book is a comprehensive guide to the localization of video games, covering everything from translation and testing to cultural adaptation and marketing. It includes practical tips and case studies, and is essential reading for anyone involved in the localization of games.

  4. Game On: The History and Culture of Video Games” by Jamie Madigan: This book is a fascinating exploration of the history and culture of video games, covering the early days of Pong and Space Invaders to the modern era of massively multiplayer online games and virtual reality. It is a great read for anyone interested in the evolution of the video game industry.

  5. Influencer Marketing for Games” by Joel Tallerico: This book is a practical guide to using influencer marketing to promote games. It covers topics such as selecting the right influencers, creating effective campaigns, and measuring results, and includes case studies and examples from successful game marketing campaigns.

Overall, these books provide a wealth of knowledge and practical tips for anyone involved in the marketing of games. Whether you are a game designer, marketer, or simply a fan of video games, you will find something of value in these books.


Written by

Maru Hieta

Gamer Marketing Enthusiast

Started gaming by playing Pitfall in 1992 on a CGA monitor of a x286 PC.

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