Esports, or competitive video gaming, has exploded in popularity in recent years, leading to a corresponding increase in the number of marketing jobs within the industry. These jobs often involve promoting esports tournaments, teams, and players to both dedicated gaming fans and the broader public.
The average salary for an esports marketer can vary widely depending on factors such as location, experience, and the specific company or organization they work for. According to Glassdoor, the median salary for an esports marketer is around $60,000 per year, with some professionals earning significantly more or less depending on their specific role and level of responsibility.
So, how can you get started in the world of esports marketing? Here are a few tips:
Build up your marketing skills: A strong foundation in marketing principles and strategies is essential for success in any marketing role, including in esports. Consider taking courses or earning a degree in marketing or a related field.
Get involved in the gaming community: To succeed in esports marketing, it’s important to have a deep understanding of the culture, values, and needs of the gaming community. Consider joining online gaming forums, attending gaming events, and becoming active in the gaming community.
Create a strong portfolio: Many esports marketing jobs will require you to demonstrate your skills and experience through a portfolio of work. Start building up your portfolio now by creating marketing campaigns for your favorite games or teams, even if it’s just for fun.
Network, network, network: Like in any industry, networking is key to finding job opportunities in esports marketing. Consider attending gaming and marketing events, joining relevant online groups and forums, and reaching out to professionals in the industry to learn more about their experiences and advice for breaking into the field.
Overall, a career in esports marketing can be rewarding for those with a passion for both gaming and marketing. By building up your skills and experience, getting involved in the gaming community, and networking with industry professionals, you can increase your chances of finding a fulfilling and lucrative job in the world of esports.
Gamer Marketing Enthusiast
Started gaming by playing Pitfall in 1992 on a CGA monitor of a x286 PC.
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